Insights Specialist

Location: Comber

Contract Type: Permanent Full Time

Closing Date: 27 January 2022

Salary: Competitive

Insights Specialist


Reporting directly to the Insights & Product Manager, TG Eakin and based in Northern Ireland, this role supports and facilitates an insights-led culture, leading to new innovations across global markets and a user-based approach to all messaging, communication and development of both service and product propositions. This involves gathering, analysing and directing market and user insights and identifying clearly those which we should progress to inform new innovations across global markets and managing the development and launch of new products.



Driving the overall Insights Process with management of certain key areas

  • Full responsibility for the management of our online consumer panel – the Voice Panel.
  • Engage in exploratory research that will inform our long-term ostomy strategy and shortlist recommended projects for handover to Group Innovation team and assist the Innovation team as required.
  • Lead external market research projects as required.
  • Manage the insights process by categorising insights on a group-wide basis and incorporate visibility of contributions and their value to the organisation.
  • Promote an insights’ led culture, influencing colleagues to see the value in insights and incorporate them into their work.  Use the full understanding of insights to drive better business outcomes.
  • Assist with validation of insights through appropriate means (e.g. via nurse panel).
  • Manage engagement on our internal data gathering hub - the Innovation Lab - by ensuring it appears attractive to users and functions appropriately and encourage quality participation.
  • Support activities around Eakin’s nurse panel (CORE). Help with design, preparation and delivery of sessions.
  • Build a deep understanding of stakeholder groups (cross functional initiative)
    • Nurses/hospital
    • Surgeons/specialists
    • Consumers
    • Carers
    • Distributors/Wholesalers/Home Delivery Companies

Key participant in the New Product Introduction process, managing product through to launch

  • Engagement in exploratory research of short-listed themes, downloading from the Innovation Team and providing recommendations on behalf of the Commercial Team
  • Collating insights and research, work closely with the Product Executive to ensure that these insights are translated into requirements and use these to inform the NPI process.
  • Provide the insights required for specification documents ‘User Requirements Specification’ and ‘Market Requirements Specification’ for new product introduction.
  • Project manage commercial aspects of product launches to markets.
  • Liaise with the Product Executive to ensure timely delivery of packaging for new product.


  • To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible
  • To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy
  • To adhere to the company’s Quality policy and Environmental policy
  • To undertake other duties as may be reasonably required




  • Degree level education or equivalent
  • Proven experience of identifying insights and extracting the value from them to inform communications and guide the development of new products
  • Previous marketing/product design/project management experience.
  • Excellent IT skills in Excel, PowerPoint, Word
  • Access to transport


  • Experience of healthcare brands and understanding of market dynamics, quality and regulatory requirements of medical devices or health-related products.
  • Formal marketing, product design, project management qualification
  • Fluency in a foreign language.




  • Sales & Marketing Team: Sharing end user insights; to drive a culture of insights led approach to Sales & Marketing. Providing updates on New Product Introduction milestones to ensure timely execution of commercial tasks relative to product launches.
  • Research & Development Team: providing user insights to inform various stages of the New Product Introduction process and ensure new products are user-focussed and commercial inputs are available at the relevant time.
  • Clinical Team: cross functional collaboration on nurse and consumer interaction; to identify and validate end user insights
  • Innovation Team: build on insights that the innovation team are working on and validate insights they have found; ensure that innovation and insights teams work collaboratively.


  • Nurses: at nurse panel meetings, when groups of nurses visit Comber or at international conferences; to identify and validate end user insights.
  • Consumers: at consumer panel meetings; to gain insight into their lives as consumers, to validate those insights and ultimately drive forward the development of innovative, user-based products.
  • Business Partners: remotely or during customer visits; to build knowledge of our customers and identify any unmet needs.
  • Other stakeholders:e. surgeons, tissue viability nurses etc, ad hoc contact, to identify and validate end user insights.


  • People: Reports directly to the Insights & Product Manager
  • Travel Requirements: International travel may be required.



Commercial Orientation – Ensures appropriate data is used to evaluate risks.  Looks at the wider implications and is likely to try to assess the long-term impact.  Influences others and intervenes to get appropriate results

Resilience – Can work under pressure, remains calm, thinks clearly and manages emotion under pressure. Addresses issues without being aggressive or controlling and can easily bounce back from setbacks. Is open to feedback and doesn’t dwell on past events.

Networking – Feels relaxed about relating to people and soon forges and builds relationships.  Works well in an environment of mutual support and information sharing.  Is not afraid to direct people or ask for their help.

Team Working – Enjoys participating in group activities and likes to work in close proximity with other people.  Is ready to collaborate with and support others and is willing to co-operate and compromise for the overall good.

Analytical – Enjoys analysing qualitative data but also considers quantitative and seeks to identify and explore they key elements in information before making commitments.  Tends to like to use facts and figures when planning and reporting and is concerned about accuracy and detail

Planning and Organising – Thinks things through well in advance and maps out future activities, taking the key stages and requirements into account.  Likes to monitor to ensure that things are implemented and delivered effectively

Quality Orientation – Is precise, pays attention to details, checks things and ties up ‘loose ends’.  Has a strong conscience about getting things right and seeks to ensure that decisions and solutions do not involve undue risk, adheres to policy and standards.

Interpersonal / Influencing – Deals with other in a convincing way that leads to gaining agreement without relying on hierarchy and shows sensitivity to working relationships.  Doesn’t give up easily in the face of opinions that differ from their own.  Influences others to reach conclusions and gain agreements.


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